STRATEGY · IDENTITY · WEB · CAMPAIGNS
Bad Buddy Branding is a strategic marketing consultancy for organizations and people who have to be trusted before they're chosen. Research-backed positioning, identity, and campaigns, tied to the metric each one should move.
Bad.
Marketing bold enough to be remembered and built to move the number.
You need someone to tell you what to do.
Not what to buy.
Built for organizations that can't afford to get it wrong.
A complete content system — website, blog, and a 30-email campaign library — for a national medical practice across seven locations.
A full brand build from nothing — identity, website, and outreach — for a real estate investment firm.
Founded and led by a Columbia University–trained strategic communication professional.
TRUSTED IN HEALTHCARE · FINANCE · REAL ESTATE · PUBLIC SECTOR
BUILT TO BE MEASURED
Marketing you can take to the board.
Bold only counts if it moves the number. Every position is tied to the metric it should change — pipeline, cost per acquisition, referral volume, close rate — so the work is judged the way your operations and finance teams already judge everything else. Grounded in data and category evidence, not instinct.
Every recommendation names the number it should move — and how you’ll know it did.
Tied to a metric
Positioning built on data and category evidence, not taste. The kind that holds up in a board or investor Q&A.
Defensible
A 90-day roadmap operations can put on a calendar and finance can put in a budget.
Priced and sequenced
NOT SURE WHERE YOU STAND?
Take the free Brand Gap Scorecard.
Five minutes, 7 parts. You'll see how strong your marketing actually is, where the gaps are, and the one thing to fix first. No call required.
WHERE TO START
Four ways in.
Every engagement starts with clarity on scope, cost, and timeline — before any hour is billed. The two deeper engagements are scoped by consultation.
01
Start with the Diagnosis
Not sure what’s broken? A full audit tells you what’s working, what’s costing you, and what to fix first. Credited toward any engagement you book within 30 days.
Brand Diagnostic — $750
02
Build from nothing
No brand yet, or one that never got built properly. Strategy, a complete visual identity system, and the core collateral you need to show up credibly as one connected system everywhere.
Foundation Build — $2,800
03
Build the whole system
Ready to operate at scale. Full strategy, identity, a multi-page website, and campaign architecture.
Full Brand System — from $6,500
04
Keep a senior partner
Ongoing strategy and execution from someone senior, month to month.
Fractional Lead — from $3,000
Fixed scope. Fixed price. Fixed timeline.
Good is safe. Good blends in.
Bad is the brand that takes a position, bold enough to be remembered, confident enough to lead its category instead of following it.
Buddy is what keeps it honest. A partner, in your corner, telling you the headline is weak and the targeting is off, because a real one wants you to win, not just feel good.
The good kind of bad. A partner for the audacious.
Ready to stop blending in?
Tell us what you're building and where it's stuck. You'll get an honest read, not a pitch.